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CAT-02 · City

Direct Mail
in Los Angeles, Los Angeles

Direct mail in Los Angeles — 15 council districts, 100+ neighborhood councils, and the country's most district-mail-driven local elections.

Local context

Los Angeles direct mail is a category unto itself. Fifteen council districts, more than 100 neighborhood councils, LAUSD's dozens of board sub-districts, and a county supervisorial geography that crosses cities — direct mail is the only way most of these races communicate at scale.

Production routes through the LA-area BMEU network — Los Angeles ISC for citywide saturation, with DDU options across the council districts and neighborhood council areas. We schedule press time backward from the in-home date the campaign actually needs.

LA mail is multilingual or it's incomplete. Spanish, Korean, Chinese, Armenian, Russian, Tagalog, and Persian all show up in our LA work — every version proofed by a native speaker, every typographic detail handled at prepress.

Council district mail is targeting-heavy. We routinely build mail plans that DDU into specific delivery units within a single district, with variable creative by precinct and language version per household.

Variable data, IMb tracking across language versions, and predictable in-home windows are what make LA direct mail work at this scale — we coordinate all of it through one production pipeline.

FAQ
Can you DDU into specific LA council districts?
Yes — DDU into individual delivery units within any LA council district is a routine option, often combined with variable creative by precinct.
Do you handle Armenian, Korean, Chinese, and Persian version production?
Yes — all of those language families licensed and proofed by native speakers in-house.
How do you handle LA's multiple BMEU options?
We route to the BMEU that fits the targeting and timing — LA ISC for citywide saturation, others for tighter geography.
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