Tool · ROI Calculator
Direct Mail
ROI Calculator
Plug in your numbers. We'll show gross revenue, net profit, ROAS, break-even response rate, and cost per response — all in real time.
Your inputs
Typical SoCal: $0.45–$0.95 / piece printed + mailed.
Industry average for cold mail: 0.5–2%; retargeting / house file: 5–9%.
Total mail cost
$5,500
10,000 pieces × $0.55
Responses
120
1.20% response rate
Gross revenue
$14,400
Responses × $120
Gross profit
$6,480
45% margin
Net profit
$980
After mail cost — campaign is profitable.
ROAS
2.62×
Revenue per $1 spent on mail
Cost per response
$45.83
Total cost ÷ responses
Break-even response rate
1.02%
The minimum to recover mail cost
How we model it
Responses = pieces × response rate. Gross revenue = responses × order value. Gross profit applies your margin. Net profit subtracts total mail cost. Break-even = the response rate needed for one piece's contribution to cover one piece's mail cost.
Numbers are planning estimates. We'll quote your specific job on actual paper, postage class, list, and run length.
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