Tools & Guides

Plan the
mail before you spend.

Free calculators and reference guides for SoCal direct mail buyers — built around USPS rates that actually apply to California campaigns and members.

Calculators

Project gross revenue, net profit, ROAS, and break-even response rate.

Postage and print cost band for an Every Door Direct Mail saturation drop.

Reference

Guides

January 2026 rates with SoCal BMEU induction notes.

Disclaimer rules for California political mail — top-two contributors, paid-for-by formatting, slate mail boxes.

Elections

Mail drop calendar, FPPC compliance notes, and BMEU induction windows for the June 2026 California Primary.

Mail drop calendar, FPPC compliance notes, and BMEU induction windows for the November 2026 California General.

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