Direct Mail
in Irvine, Orange County

Irvine is the multilingual capital of OC direct mail. IUSD bond and parcel-tax mail routinely runs in five languages — English, Chinese, Korean, Farsi, Vietnamese — and the city's master-plan villages each behave like their own micro-electorate. We build the targeting accordingly.

Production routes to Santa Ana BMEU, about 20 minutes north. The eight Irvine ZIPs (92602, 92603, 92604, 92606, 92612, 92614, 92618, 92620) sit cleanly inside the SCF service area; DDU into Woodbridge, Northwood, Great Park, or the Spectrum is straightforward when village-level targeting is the brief.

Multilingual version control is the part most shops mess up. We license the right font families, run native-speaker proofing on every language, and version-track through prepress, lettershop, and BMEU induction as a single mail plan with matched IMb across all versions.

Open rates in Irvine run high — master-plan households read their mail, and the production quality has to match. Premium uncoated stocks, sharp registration, and clean typography in every language. We proof to that bar before the run.

When IUSD, the city of Irvine, UCI staff unions, or a Great Park community committee needs a multilingual direct mail plan that doesn't fall apart in the Korean version, we route the full job through one APTC-certified partner shop — prepress, press, lettershop, BMEU.